The Things That Frustrate You the Most Are Actually Your Levers
Here is something I have learned and genuinely honed over years of navigating a world that keeps getting more complex, more unpredictable, and more full of people doing things I do not understand:
The things that make you the most angry and frustrated and anxious can actually be levers of control that enable you to pile drive your goals forward faster than almost anyone else around you — if you are willing to be fascinated by them.
Not against them. Not frozen by them. Not sitting in the should lane where things should be easier than they are. Fascinated.
This is the only growth mindset that actually works in a world that will not stop changing. And it applies to everything: technology, people, relationships, business, and the Project of You.
The Against Mode: Why It Keeps You Stuck
Most people, when they hit frustration, go into what I call against mode. The thing should not be this complicated. The person should not behave this way. The technology should be easier. The process should be smoother. The world should work the way I expect it to.
Should is a trap. The world does not operate in should. And the moment you anchor yourself to should, you stop moving. You freeze in the gap between what you expected and what is actually in front of you, and you burn all your energy being against it instead of using it.
The against mode feels righteous. It feels like you are standing for something. But what it actually does is hand all your energy to the thing that frustrated you and leave you with nothing to drive forward.
The things that frustrate you, anger you, confound you, or keep you up at night are not obstacles in your way. They are signals pointing directly at where opportunity lives. The question is whether you are willing to be fascinated instead of frustrated.
The Fascination Hack: How to Flip the Switch
The fascination hack is simple to describe and takes real practice to run consistently. When something frustrates you, instead of going against it, you say three words:
This is fascinating.
Then you dig in. You go down the rabbit hole. You find out why this thing works the way it does, why this person behaves the way they do, why this system is broken in this specific way. You get curious instead of combative.
Here is a live example from when I was recording the video this post is based on. Mid-recording, my studio light turned itself off. It does not have a timer. It has no setting that should have caused it to turn off. And my immediate reaction could have been: well, this is frustrating, now the video is ruined, everything is always broken.
Instead: this is fascinating. Why would a steady-state tool with no timer function turn itself off? So I went and looked it up. Turns out several brands of this kind of light have a documented instability issue when connected to certain power extension cords. The connection at one end or the other creates an intermittent failure. Other people have had the same problem. There are four brands that consistently do this and several that do not.
That is not just a solved problem. That is product knowledge, consumer pattern data, and a potential niche for anyone who wanted to build a resource around studio lighting reliability. From one frustrating moment of a light going off unexpectedly.
That is how the fascination hack works. And once you start running it, you cannot stop seeing opportunities in places that used to just make you angry.
Complexity Is Not Going Away — So Stop Fighting It
Here is the uncomfortable truth about the world we are living in: it is only going to get more complex. More AI tools. More platforms. More processes. More people with more access to more things, doing more things you did not expect and did not want.
You will have anger. You will have shock. You will be surprised. You will put something forward and someone on the internet will flame you for it and disagree with something that does not even logically make sense to disagree with. You will encounter processes that were supposedly built to make things smoother but somehow made them harder.
All of that is just the world. It is the truth. And the only productive response to the truth is to wrangle it rather than argue with it.
Wrangling the truth means: accept that this is the actual landscape. Now, given that this is the actual landscape, what are my levers? What can I use? What opportunity lives inside this problem that everyone else is stuck on?
Because here is the pattern I keep seeing: wherever there is a frustration that is widespread enough that you are not the only person feeling it, there is money. There is a community. There is a white space. There is a business waiting to be built. The question is just whether you are in against mode or fascination mode when you encounter it.
The One-Tool Consulting Opportunity Nobody Talks About
Here is a specific, concrete, practical application of the fascination hack that I want to share because I think most people completely overlook it.
Pick one software tool. One. It can be a simple, user-friendly tool like Canva. It can be a complex tool that people only set up once and never want to touch again. It can be a plugin for a website platform, an integration between two systems, a specific AI tool, a scheduling system, anything.
Learn that one tool expertly. Not a hundred tools. One.
Then offer your expertise as a service.
Here is why this works. These tools, even the ones built to be dummy-proof, are still complex enough that most users hit a wall within the first few hours of setup and do not want to spend four to eight hours of online training to get past it. They would rather pay someone who already knows the muck to get them through it cleanly. And if you are the person who knows the muck, you will have more consulting appointments than you can supply.
- Learn one tool thoroughly by spending a few weeks playing with it
- Offer yourself as the expert for setup, troubleshooting, and training
- Charge a fair hourly rate and let the appointments fill
- Once the demand exceeds your capacity, train someone else and move upstream
- Learn another tool and repeat, building a small consultancy from one frustrated afternoon of digging in
I have shared this with entrepreneurs directly: if you are looking for an income stream that does not require you to be a technologist, does not require a degree or a certification, and scales naturally as you get better and more known, pick one thing that frustrates people and become the person who makes that frustration go away. There is always someone out there with bigger problems to solve who would rather pay you to handle this than spend their own hours on it.
Being a Fast Follower Beats Being First
One of the anxieties that the fascination hack helps dissolve is the fear of being behind. With AI tools, new platforms, new business models, new technologies, it can feel like you should be mastering everything immediately or you are falling behind.
You do not have to be first. In fact, there is a huge strategic advantage in being a fast follower.
Let someone else be the guinea pig. Let someone else spend the money and the hours and the frustration discovering all the ways a new tool fails before it gets fixed. Watch. Observe the macro trends from a step back. Notice which tools survive the first year and which ones quietly disappear. Then when the field has thinned and the real players have emerged, you make your move with all the benefit of their experience and none of the cost.
The same logic applies to business models, to techniques, to community-building approaches. You do not need to be the first person to try a new model of online community or a new approach to content. You need to be the person who watches carefully, identifies what actually works, and then executes it better than the guinea pig did.
Your job is to observe with fascination and then choose your method. Not to be against what is happening. Not to freeze in the should lane. Just: this is interesting. What does it tell me? How can I use it?
The Internet Anger Pattern: A White Space in Disguise
One more example worth naming because I think it is genuinely underappreciated as an opportunity.
Have you noticed how many people on the internet seem to be looking for a fight over things that do not logically merit a fight? You post something reasonable and someone comes in with twelve reasons why you are wrong about a thing that is obviously not wrong. The aggression seems disproportionate. It is confusing and sometimes infuriating.
Here is the fascination frame for that: what is the root cause? These are often people who feel unheard. Who feel like they do not have a platform. Who have a burning need to be seen and responded to and who have figured out that disagreement gets a response faster than agreement. That need is real. And it represents a white space: people who desperately want to be heard, want an audience, want an interactive community where their perspective is valued.
That is not a problem to be against. That is a potential community waiting to be built by whoever decides to be fascinated by it instead of frustrated by it.
The Scrappy Edges of Daily Life
The KindEdge 360 foundation work is partly about this. Getting you to a place where the scrappy edges of daily life, the frustrating tools, the difficult people, the broken processes, the unexpected turns, do not hook you and drag you off your path.
When you have clarity on your higher purpose, when your foundation is solid, when your daily rhythms are built to support the Project of You, the sharp edges are still there. They do not disappear. But they do not catch you the same way. You see them from a slight distance, with curiosity rather than desperation. You move through them rather than getting stuck on them.
And occasionally, one of those scrappy edges turns out to be the thing that opens a door you never would have found if everything had been smooth and predictable.
The light going off is fascinating. The internet troll is fascinating. The overcomplicated process is fascinating. The technology proliferation is fascinating. Say that once a day for a week and see what shifts.
If you want in on the community taking daily action on their big goals, subscribe here: kindedge.com/subscribe
Or just come watch: youtube.com/@kindedge







